FOR IMMEDIATE RELEASE
May 11, 2021
KELOWNA, BC, CANADA – MindTRAK Golf Inc. (MindTRAK), the comprehensive Mindset Training System for golfers designed by former PGA Tour player Richard (Dick) Zokol, is pleased to announce Sean Foley, professional instructor to top players on the PGA and LPGA Tours, is now a partner in the company and has also become a member of MindTRAK’s Board of Directors.
“Richard Zokol is incredibly accomplished in the game of golf, and his work with MindTRAK is about sharing proven methods with golfers. MindTRAK’s methodologies to encourage athletes to perform ‘in the moment’ align with the studies, which show the most successful executives, entrepreneurs and athletes aren’t outcome-driven; they are committed to their process. I’ve trusted the tenets of MindTRAK long before Richard and his team developed the platform, and I know this app and the process it instills will help all kinds of golfers play and score better,” Foley says.
Foley is coach to a host of professional golfers, including LPGA superstar Lydia Ko, two-time winner on the PGA TOUR, Cameron Champ, and is known for his work with 15-time major winner Tiger Woods and former world #1 Justin Rose. Twice featured on the cover of Golf Digest, Sean is widely regarded as having one of the brightest and most progressive minds in golf, and is recognized for his unique approach to instruction with a critical focus on philosophy and mental fitness.
“We are delighted to benefit from Sean’s passion and knowledge as he becomes a partner in MindTRAK Golf. Given Sean’s authenticity, conscientious nature, and his distinct perspective in coaching, we gratefully welcome Sean to the team,” says Zokol, CEO & Founder of MindTRAK. “We believe Sean brings a great deal to MindTRAK and will continue to do so as we accelerate our product development. The future in golf performance hinges on a mindset-driven perspective and we appreciate that Sean leads as a life coach as much as he is a golf coach to his players.”
The MindTRAK Golf mobile app, is designed to be a unique coaching tool that helps coaches analyze their player’s performance in addition to allowing users’ access and remain “in this moment” on every shot. Developed and tested in competition by Zokol, and a team of business, IT and golf experts, MindTRAK Golf ingrains techniques that strengthen attentional-focus to optimize performance on the golf course. Using the MindTRAK Golf mobile app during each round will help the golfer tune out negativity and play the game “freed up” to perform instinctively.
MindTRAK Golf is designed to replace golfers’ problematic “result-oriented” mindsets with a process that keeps them “in the now” as they play. “This mindset-driven process simplifies the game by measuring and reporting on two Key Performance Markers (‘KPMs’). One is the ability to assess the shot and the other is how well that shot is executed,” says Zokol. “There’s an inherent relationship with assessing and executing each golf shot in any given situation. You have to choose to make the result of your shot and score on each hole less relevant.”
Similarly, Foley embraces the simplicity and effectiveness of the MindTRAK app’s process. “Successful golfers do their work and have a process. MindTRAK supports the player’s ability to develop and trust that process. Regardless of the outcome, the most important part is being vulnerable and honest enough to embrace our mistakes and learn from them,” Foley says. “I’m excited to be a part of MindTRAK and to introduce it to all players looking to improve their game.”
Zokol and Foley share a history that almost goes back two decades. “Sean and I became friends back in 2003, when Sean was the National Coach of the Canadian Junior Golf Association and I was the CJGA’s National Spokesperson. We traveled abroad with dozens of junior players to places like St Andrews, Scotland, Hilton Head Island and South Africa representing Team Canada, coaching them to compete in international arenas, Sean had a huge impact on these kids, ” said Zokol, “I am excited we are connected again with MindTRAK Golf.”
While MindTRAK teaches players to focus on this golf shot at hand and not the resulting score, it also provides feedback on a player’s performance deficiencies and tendencies. MindTRAK is a distinct tool for golf coaches to actually see how well their students perform on the golf course with the three reports that are sent to the user and the user’s team after every round played.
Download the MindTRAK Golf mobile app for free from the iOS App Store and discover your personal golf freedom. For more information, visit www.MindTRAKGolf.com.
ABOUT MINDTRAK GOLF
MindTRAK Golf is a mindset-driven fitness app and platform for golfers. The MindTRAK Golf mobile app’s protocol transforms a player’s perception and perspective. It strengthens the golfer’s attentional- focus (mindset) to optimize playing performance.
With MindTRAK, golfers of any skill level or aspiration can shift their attentional-bias to perform well under pressure by eliminating negative, result-oriented, chaotic thoughts and emotional habits Zokol says can lead to “Golf Insanity.” Training a healthy mindset is at the core of the MindTRAK method.
Download the MindTRAK Golf app on the Apple Inc. App Store for free. Learn more at www.MindTRAKGolf.com.
Media Contacts:
Kevin Frisch PR
Carl Mickelson: (512) 797-2673 – carl@kevinfrischpr.com
Kevin Frisch: (989) 614-0241 – kevin@kevinfrischpr.com
FOR IMMEDIATE RELEASE
September 9, 2020
KELOWNA, BC, CANADA – MindTRAK Golf Inc., a comprehensive mental-game training system for golfers, including the innovative MindTRAK Golf mobile app, is pleased to announce an Ambassador and Advisory relationship with retired Australian professional golfer Nick O’Hern. O’Hern’s best-selling book, Tour Mentality: Inside the Mind of a Tour Pro has been critically acclaimed among his playing peers and shares similar core tenets and goals with the MindTRAK Golf protocol. O’Hern now sits on MindTRAK Golf’s Golf Advisory Board.
Developed and tested in competition by former PGA TOUR winner Richard “Dick” Zokol, MindTRAK’s founder and CEO, and a team of business, IT and golf experts, MindTRAK Golf ingrains techniques that strengthen attentional focus to optimize performance on the golf course. With MindTRAK, golfers of any skill level or aspiration can sharpen their ability to perform well under pressure by eliminating the negative and chaotic mental and emotional habits Zokol says can lead to “Golf Insanity” for many players. Training a healthy mindset is at the core of the MindTRAK method.
O’Hern played more than 20 years on the PGA TOUR, European Tour and the PGA Tour of Australasia, where he won the Order of Merit in 2006. O’Hern’s distinguished professional playing career included six professional wins worldwide and the high-profile distinction as the only player to beat Tiger Wood twice in the WGC Accenture World Match Play Championship.
“Golfers are fascinated in what went on in Nick’s mind and how he beat Tiger on two occasions. Nick gives explanation in his book, offering clarity to his mindset in one of the biggest championships in professional golf,” said Zokol. “It is extraordinary that Nick and I, two golf professionals who had never met, came up with such a similar method to optimize mental performance on the golf course. Once we saw how complementary Nick’s approach with Tour Mentality was with our own protocol and application, we knew it made complete sense to collaborate. Nick is having tremendous success teaching and mentoring others in the Tour Mentally method. I am delighted with our relationship and its potential to help golfers of any ability level.”
Today, the Melbourne, Australia-based O’Hern is devoted to sharing his experiences at the game’s highest level to help other golfers, professionals and amateurs alike, improve their mental approach as well as their full-swing and short game technique, practice structure, course strategy and scoring. With uniquely qualifications and a personal approach, O’Hern conducts Half-Day and Full-Day Mentor Sessions and 18-Hole Playing Lessons. He has also designed a full-day Tour Mentality Workshop to help golfers learn how to “think, practice and play to your potential every time you step on the course.”
A gifted communicator, O’Hern is a regular contributor to Australian Golf Digest and hosts exclusive golf experiences for corporate and private clients where he shares his personal experiences along with pearls of wisdom from Tour Mentality.
“The mental game was my biggest strength as a golfer, and after chatting with Dick a few years ago about his MindTRAK method, I realized our philosophies are very much the same. I’m extremely passionate about helping golfers with the mental and strategic sides of golf and the MindTRAK app is an ideal platform for this. I’m excited to be an ambassador for MindTRAK Golf and help grow the game I love,” O’Hern adds.
MindTRAK Golf 2020 Mobile App Launch
As part of the MindTRAK Golf app launch, the company is offering the first 500 players who download the app and record 10 rounds of data on it MindTRAK Golf Founding Member status. Founding Members will enjoy free usage of the MindTRAK app for as long as they choose to remain active members. For all other players who download and activate the app, MindTRAK Golf is pleased to offer the benefits of the game-changing mental game system for free until the start of the 2021 golf season.
Download the MindTRAK Golf mobile app for free from the iOS App Store and discover your personal golf freedom. For more information, visit www.MindTRAKGolf.com.
ABOUT MINDTRAK GOLF
MindTRAK Golf is a mental-fitness platform for golfers, a Personal Playing Performance Command Center on their mobile device. The MindTRAK Golf mobile app’s protocol transforms a player’s perception and perspective. It strengthens the golfer’s attentional-focus (mindset) to optimize playing performance.
With MindTRAK, golfers of any skill level or aspiration can sharpen their ability to perform well under pressure by eliminating the negative and chaotic mental and emotional habits Zokol says can lead to “Golf Insanity” for many players. Training a healthy mindset is at the core of the MindTRAK method.
Download the MindTRAK Golf app on the Apple Inc. App Store for free. Learn more at www.MindTRAKGolf.com.
ABOUT NICK O’HERN AND TOUR MENTALITY:
Website: https://nickohern.com
Nick O’Hern is an Australian professional golfer residing in Melbourne, Australia. He reached No.16 in the Official World Golf Rankings and, after competing around the world for over 20-years, stepped back from playing full time in 2016. Nick currently mentors golfers of all levels, conducts exclusive golf experiences for corporate and private clients, and is a sought out after-dinner speaker. His best-selling book, ‘Tour Mentality – Inside the Mind of a Tour Pro,’ sits in Golf Assessors Top 50 books of all time.
Media Contacts: Kevin Frisch PR Carl Mickelson (512) 797-2673 carl@kevinfrischpr.com Kevin Frisch (989) 614-0241 kevin@kevinfrischpr.com
FOR IMMEDIATE RELEASE
August 26, 2020
KELOWNA, B.C., CANADA – MindTRAK Golf Inc., a comprehensive mental-game training system for golfers, is pleased to announce a Brand Ambassador relationship with renowned golf instruction brand Stockton Golf. This strategic relationship was forged to offer more golfers a solution to some of golf’s biggest challenges, improving mental performance to optimize performance.
By combining the exemplary game improvement methods of Stockton Golf’s “Signature Approach®” with MindTRAK Golf’s mental-fitness platform, golfers have the ability to transform their putting skills in a one-of- a-kind way. When students learn this combination of expert techniques, they advance their perception and perspective while strengthening their mindset to optimize performance on the greens.
“Dave Stockton and I became good friends while playing on the PGA Tour in the latter stage of my playing career, when Dave was preparing for the Champion’s Tour,” said Richard (Dick) Zokol, former PGA TOUR player and Founder of MindTRAK Golf. “I was struggling with my putting when I approached Dave to help me. He did and it was amazing. Stockton Golf’s “Signature Approach®” along with MindTRAK Golf’s mental protocol allowed me to improve my putting fundamentals and detach emotionally from my results. My putting improved to a point where I led the PGA TOUR in GIR-Putting – 10 to 15ft., in my final playing year.”
The MindTRAK Golf mobile app, designed to help users’ access and remain “in this moment” on every shot, was recently launched in the IOS App Store. Developed and tested in competition by Zokol, and a team of business, IT and golf experts, MindTRAK Golf ingrains techniques that strengthen attentional- focus to optimize performance on the golf course. Using the MindTRAK Golf mobile app during each round will help the golfer tune out negativity and play the game “freed up” to perform instinctively.
Similarly, the Stockton “Signature Approach” is focused on making the game simple, so golfers are confident to swing and putt with “uncluttered” confidence. “I want a player to feel free to let the ball do something, versus trying to keep it from doing something. You can’t control the ball until you can control yourself. Putting is the easiest thing you get to do on a golf course, but the Signature Approach
is meant to be effective in every aspect of the game,” says Ron Stockton, co-founder of Stockton Golf.
MindTRAK Golf is designed to replace golfers’ problematic “result-oriented” mindsets with a process that keeps them “in the now” as they play. “The mental game process on the course can be simplified down to controlling two important factors. One is the ability to assess the shot and the other is how well that shot is executed,” he says. “There’s an inherent relationship with assessing and executing each golf shot in any given situation. You have to choose to make your score on each hole less relevant.”
While MindTRAK teaches players to focus on the task at hand and not the resulting score, it also provides feedback on a player’s performance deficiencies and tendencies. MindTRAK is a distinct tool for golf coaches to actually see how well their students perform on the golf course.
As part of the MindTRAK Golf app launch, the company is offering the first 500 players who download the app and record 10 rounds of data on it MindTRAK Golf Founding Member status. Founding Members will enjoy free usage of the MindTRAK app for as long as they choose to remain active members. For all other players who download and activate the app, MindTRAK Golf is pleased to offer the benefits of the game-changing mental game system for free until the start of the 2021 golf season. “MindTRAK trains golfers’ minds to get past the distractions in their heads and helps them build the processes and pathways it takes to free up, commit to shots and swing with the athleticism they crave,” Stockton says. “I look forward to working with the MindTRAK and bringing much-needed attention to the mental side of the game.”
Download the MindTRAK Golf mobile app for free from the iOS App Store and discover your personal golf freedom. For more information, visit www.MindTRAKGolf.com.
ABOUT MINDTRAK GOLF
MindTRAK Golf is a mental-fitness platform for golfers, a Personal Playing Performance Command Center on their mobile device. The MindTRAK Golf mobile app’s protocol transforms a player’s perception and perspective. It strengthens the golfer’s attentional-focus (mindset) to optimize playing performance.
With MindTRAK, golfers of any skill level or aspiration can sharpen their ability to perform well under pressure by eliminating the negative and chaotic mental and emotional habits Zokol says can lead to “Golf Insanity” for many players. Training a healthy mindset is at the core of the MindTRAK method. Download the MindTRAK Golf app on the Apple Inc. App Store for free. Learn more at www.MindTRAKGolf.com.
ABOUT STOCKTON GOLF
The seeds of Stockton Golf® were planted nearly 80-years ago by one man: Dave Stockton’s father, Gail, a successful professional at a private club in Southern California. Gail studied concepts from Alex Morrison, a teacher famous for working with golf legends Henry Picard, Ben Hogan, and Sam Snead. Gail continued to
perfect Morrison’s approach, a set of principles that was well ahead of its time. That philosophy would benefit Dave immensely, with Gail serving as his only instructor until his Son Ron took over the reins in the ’80s. Ron did the research to uncover the hidden mental process that his father and grandfather pioneered, ultimately, the Stockton’s Signature Approach® was born.
Developing a winning process is the key to success under pressure. Infused in this process is the trust required to “let it happen” vs. “forcing it”. Using the MindTRAK Golf app combined with insights from Stockton Golf® provides the path to this perfect process.
Media Contacts: Kevin Frisch PR Carl Mickelson (512) 797-2673 carl@kevinfrischpr.com Kevin Frisch (989) 614-0241 kevin@kevinfrischpr.com
FOR IMMEDIATE RELEASE
August 11, 2020
KELOWNA, B.C., CANADA – MindTRAK Golf Inc., a comprehensive mental-game training system for golfers, is pleased to launch an iOS version of its MindTRAK Golf mobile app which is designed to help users’ access and remain “in the moment” on every shot. Developed and tested in competition by former PGA TOUR winner Richard “Dick” Zokol, MindTRAK’s founder and CEO, and a team of business, IT and golf experts, MindTRAK Golf ingrains techniques that strengthen attentional focus to optimize performance on the golf course.
KELOWNA, B.C., CANADA – MindTRAK Golf Inc., a comprehensive mental-game training system for golfers, is pleased to launch an iOS version of its MindTRAK Golf mobile app which is designed to help users’ access and remain “in the moment” on every shot. Developed and tested in competition by former PGA TOUR winner Richard “Dick” Zokol, MindTRAK’s founder and CEO, and a team of business, IT and golf experts, MindTRAK Golf ingrains techniques that strengthen attentional focus to optimize performance on the golf course.
Golfers know a strong mental game is one of the critical keys to excelling at the sport, but without targeted training and disciplined on-course “thought-skill” techniques, relying on one’s mind as a “15th club” can be an elusive pursuit. With MindTRAK, golfers of any skill level or aspiration can sharpen their ability to perform well under pressure by eliminating the negative and chaotic mental and emotional habits Zokol says can lead to “Golf Insanity” for many players. Training a healthy mindset is at the core of the MindTRAK method.
Zokol says MindTRAK Golf is designed to replace golfers’ problematic “result-oriented” mindsets with a process that keeps them “in the now” as they play. “The mental game process on the course can be simplified down to controlling two important factors. One is the ability to assess the shot and the other is how well that shot is executed,” he says. “There’s an inherent relationship with assessing and executing each golf shot in any given situation. You have to choose to make your score on each hole less relevant. Your thought process is then strictly about, first, picking the correct club, then assessing the lie, wind and other conditions and deciding what type of shot to hit and then executing that shot. You can change your playing perception and perspective to be more ‘in the now.’ This allows you to optimize your performance.”
Using the MindTRAK Golf App
After downloading the MindTRAK Golf app from the iOS App Store, golfers follow the simple steps of entering their clubs in their bag, then choosing the course where they are playing from a supplied list on the app. Prior to the start of each round, the type of round being played— simulated, casual, serious or tournament— is entered. After– or during the round– players rate themselves on each shot’s two
Key Performance Markers (KPMs) – assessment and execution. Clicking graphical icons to record a grade for each shot only takes a few seconds.
At the end of the round, three reports are automatically emailed to the user and contacts on the users Share List. The first report generated is the MindTRAK ‘Scorecard’ which shows every Shot Lost and Shot Gained event from the round. A second report indicates each round’s Key Performance Marker information on a ‘KPM Trend Graph,’ compared to a baseline standard from the user’s rounds from the past month. That report might, for instance, show that you consistently miss a certain green short even though you hit the ball well. That would indicate an unsatisfactory assessment, perhaps not taking enough club. A third report, the ‘Round Summary’, deciphers lost and gained shot events in the different Shot Types and Subtypes categories of each round.
MindTRAK Golf captures critical key performance marker data, which identifies the user’s ability to perform in different situations and types of rounds. These different types of rounds have different psychological effects that require specific thought protocols for golfers who want to improve.
While MindTRAK teaches players to focus on the task at hand and not the resulting score, it also provides feedback on a player’s performance deficiencies and tendencies. MindTRAK is a distinct tool for golf coaches to actually see how well their students perform on the golf course. “For example, the feedback might show that a golfer hit great putts all day but didn’t read those putts properly. So rather than work on a putting stroke, that player really needs to work on reading greens,” Zokol explains.
MindTRAK’s Beginnings
Zokol used the foundational tenets of MindTRAK for success late in his playing career. The light turned on at the final round of the 2000 U.S. Open at Pebble Beach when he used the technique to fire a 30 on the front nine (then a record for U.S. Opens held at Pebble Beach). It was a breakthrough moment which Zokol says gave him a powerful shift in his perception and sense of freedom in tournament play.
“Even the best players in the world can have a mindset gap and in-round mental habits that trigger anxiety and negatively-conditioned responses. This disrupts their ability to perform to their peak potential,” Zokol says. “The MindTRAK app helps golf coaches and teaching professionals identify the specific Key Performance Markers (KPMs) that cause their students to lose shots and which KPMs lead to shot gained events. From there, coaches can custom-build lesson programs catered to the specific needs of the individual student.”
The Share List in the app allows golfers to automatically send performance data reports to their instructors directly from the MindTRAK app after each round.
Taylor Pendrith, Golf Canada’s Young Pro Squad Find Success with MindTRAK
Three members of Golf Canada’s Young Pro Squad (a developmental program, created by Golf Canada and funded by the Golf Canada Foundation and its sponsors, that helps top Canadian Amateur golfers transition into the professional ranks) beta tested MindTRAK Golf in the summer of 2019. Team member Taylor Pendrith went on a remarkable performance run after implementing MindTRAK Golf protocols on the Mackenzie Tour – PGA TOUR Canada in June 2019. After being introduced to MindTRAK, Pendrith finished T48, T16, 2nd, 3rd, 1st and 5th in consecutive weeks. Pendrith won again two weeks later, this time by a commanding eight-shot margin and finished second on the Mackenzie Tour’s Order of Merit. He is currently ranked fourth on the Korn Ferry Tour’s Regular Season Points List on the strength of four consecutive top-three finishes this summer and has earned a spot in the 120th U.S. Open Championship, to be played next month at Winged Foot Golf Club. The top 25 on the list earn their PGA TOUR cards.
“MindTRAK Golf absolutely helped me with my performance. It got me back to the way I thought when I played my best. I don’t get attached to my bad shots anymore,” Pendrith says.
MindTRAK Golf 2020 Mobile App Launch
As part of the MindTRAK Golf app launch, the company is offering the first 500 players who download the app and record 10 rounds of data on it MindTRAK Golf Founding Member status. Founding Members will enjoy free usage of the MindTRAK app for as long as they choose to remain active members.
For all other players who download and activate the app, MindTRAK Golf is pleased to offer the benefits of the game-changing mental game system for free until the start of the 2021 golf season.
Download the MindTRAK Golf mobile app for free from the iOS App Store and discover your personal golf freedom. For more information, visit www.MindTRAKGolf.com.
ABOUT MINDTRAK GOLF
MindTRAK Golf is a mental-fitness platform for golfers, a Personal Playing Performance Command Center on their mobile device. The MindTRAK Golf mobile app’s protocol transforms a player’s perception and perspective. It strengthens the golfer’s attentional-focus (mindset) to optimize playing performance.
With MindTRAK, golfers of any skill level or aspiration can sharpen their ability to perform well under pressure by eliminating the negative and chaotic mental and emotional habits Zokol says can lead to “Golf Insanity” for many players. Training a healthy mindset is at the core of the MindTRAK method. Download the MindTRAK Golf app on the Apple Inc. App Store for free. Learn more at www.MindTRAKGolf.com.
Media Contacts: Kevin Frisch PR Carl Mickelson (512) 797-2673 carl@kevinfrischpr.com Kevin Frisch (989) 614-0241 kevin@kevinfrischpr.com
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